The immortal expression of the poor student is gradually losing its relevance. Today, many opportunities to receive bonuses and discounts open up for the holders of student cards. But do students enjoy these advantages, or rather, are they familiar with all the economic benefits of being a student? Now almost all companies and shops have special offers, but what for? When discounts are needed, and when they can be replaced with other bonuses for students, we will consider in this article.
Reasons for the appearance of discounts
September is the time to spend your first scholarship on something practical and useful. Also, many well-known brands offer discounts on trending products for students. Students can find out what beneficial offers can be found on companies’ and stores’ websites at any time on the Internet. Basically, promotions, coupons, and sales are made for several reasons:
- sell seasonal goods;
- attract a buyer with a favorable price;
- create a certain reputation;
- motivate the buyer before making a purchase, even if the discount was not initially planned;
- sell off leftover or stale goods.
By the way, up to 5-10% OFF are perceived by buyers as insignificant. This is not a discount at all - so, a sign of attention or convention, thinks a spoiled client. And he is, as always, right! The discount that starts from 15% becomes significant in the eyes of the buyer. This is already a tidbit. Such a figure will force customers to queue up in your online store.
Such discounts are especially acutely noticed by students who constantly save and sometimes cannot afford many services or things. Of course, a smaller discount is also a marketing tool. They can and should be given. Just keep in mind that they won't have a stunning effect. People are used to small concessions.
In other cases, some services may offer great deals. For example, a paper writing service may offer help with homework. A student can buy an essay at an excellent price and can become a regular customer of the service when attracted to good offers.
If you attract new buyers, the competition in online stores is huge, and buyers are sitting on the Internet and monitoring prices. Often students do this in the hope of finding something cheaper. Therefore, it is worth setting at least a 10% discount, so people will come to you and place an order.
Types of discounts in stores
- Seasonal - when you need to sell winter goods (sports equipment, skis, outerwear) or summer goods;
- Timed to the holidays (New Year, Christmas);
- Partner - upon presentation of a coupon from a partner;
- Wholesale - when a discount is provided only on the condition of purchasing several products;
- Advertising - when an online store starts an advertising campaign in honor of the release of the expected product or new arrivals of goods;
- Contractual - if the buyer complies with the conditions of the seller.
On holidays, the number of shoppers in stores increases, including the number of students who return home after studying. And so that everyone leaves the store happy and with a lot of purchases, you can gently push him to these very purchases. The main thing is to correctly calculate the size and duration of discount programs to cover immediate losses by increasing sales.
The seller's hesitation is always understandable: excessive wastefulness, without leading to a tangible increase in sales, guarantees a decrease in profits, excessive caution, especially on holidays, will entail an outflow of buyers and a decrease in sales.
When is it profitable to make a discount?
When the result exceeds the cost, here are the most common ways to get a discount and win. If you give a discount, you will increase your profits. So you will not lose anything. You will only gain. The buyer will be pleased to save money, and you, as a seller, will increase your profits and get a profit. Even if the discount does not help increase profits much, it will work for you in the long run.
With the help of discounts, you can sell unnecessary stale goods that no one takes: things can go out of fashion, phone models and gadgets - outdated, seasonal goods - gathering dust as unnecessary. It is still not profitable to sell such a product, but if you make a discount, the chances of finding buyers will significantly increase. Remember also that it is customary to make offers on last year's collections in the sales world, and buyers are well aware of this.
Many are waiting for the item to become cheaper to buy it. Take advantage of this and ruthlessly get rid of the surplus - new products are already waiting in the wings to take their place. You set the maximum discount yourself: make sure that it is not at a loss for you. At the same time, remember that not all customers reach the maximum discount.
