Why Bag Charms Are the Next Big Thing in Fashion Accessories

Sarah in Fashion Aug 09 • 17 min read

Bag charms are making waves as the latest accessories trend, inspired by the street style set at Copenhagen Fashion Week. This trend, which has roots in the iconic style of Jane Birkin, is all about adding a personalized touch to your bags.

Birkin famously adorned her Hermes bags with an array of charms, keys, and stickers, creating a look that was both unique and full of character. Today, fashion-forward individuals are following suit, turning their bags into personalized works of art.

The Rise of Bag Charms

The trend of decorating bags with charms is not just a fleeting moment in fashion. It’s a reflection of the growing desire for individuality and self-expression in style.

During the recent Copenhagen Fashion Week, influencers were spotted accessorizing their bags with a variety of charms, from plush toys to intricate jewelry pieces.

This trend is not just about aesthetics; it’s about creating a bag that tells a story, whether it's through meaningful trinkets or simply fun, eye-catching decorations.

Jane Birkin's Influence on Modern Style

Jane Birkin’s approach to personalizing her bags has become a significant inspiration for this trend. Her effortless style and unique way of making luxury items her own by adding charms and other personal touches have resonated with a new generation of fashion enthusiasts. This influence is evident not only on the streets of Copenhagen but also on social media platforms where users are showcasing their own "Jane Birkin-ified" bags.

Why Bag Charms Are the Perfect Accessory

Bag charms offer a way to stand out in a world of mass-produced accessories. They provide an opportunity to infuse a bit of personality into everyday fashion. Whether you choose to add just one charm or go all out with multiple decorations, these accessories can transform even the simplest bag into something special. The trend is particularly appealing as we move into the fall/winter season, where layering and personalization become key elements of style.

Embracing the Maximalist Trend

The trend of over-the-top bag decoration is gaining momentum. More is more when it comes to bag charms, and the fashion community is embracing this maximalist approach.

The idea is to cover your bag with as many charms as possible, creating a statement piece that is both fashionable and highly personalized. This trend is perfect for those who love to experiment with their style and aren’t afraid to stand out from the crowd.

Top Bag Charms to Elevate Your Style

Let’s take a closer look at some of the standout bag charms that can help you embrace this trend. Each product listed below comes with unique features, reasons to love it, and its price point, making it easier for you to find the perfect addition to your bag.

1. Ariana Ost Coastal Bikini Charms

Features: String bikini charms designed by Free People.
Why We Love It: These delicate and playful charms add a touch of beachy vibes to your bag, perfect for those who love summer all year round.
Price: £24

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2. Big Chakra Energy Bag Ting

Features: Beaded bag charm featuring chakras, designed by String Ting.
Why We Love It: This charm is not only visually stunning but also carries the energy of the chakras, making it a meaningful addition to your bag.
Price: £90

3. Burberry Thomas Bear Check-Pattern Wool-Blend Keyring

Features: Check-pattern teddy bear keyring by Burberry.
Why We Love It: This adorable charm combines Burberry’s classic check pattern with a cute teddy bear design, adding a touch of luxury and nostalgia to your bag.
Price: £330

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4. Antique Multi Charm Keyring

Features: Assorted charm keyring by Urban Outfitters.
Why We Love It: With its eclectic mix of charms, this keyring offers a vintage feel that’s perfect for those who love a bit of retro flair.
Price: £9

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5. Loewe Anagram Leather and Gold-Tone Brass Charm

Features: Leather and brass charm with Loewe's anagram, available at Selfridges.
Why We Love It: This charm exudes luxury with its combination of leather and gold-tone brass, and Loewe’s iconic anagram adds a sophisticated touch.
Price: £350

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6. 19cm Flower Bag Chain Charm

Features: Flower bag charm on a chain, available from an Etsy seller.
Why We Love It: The floral design is both charming and versatile, making it a great addition to any bag, especially for those who love a touch of nature.
Price: £17.50

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7. The Leila Bag Ting

Features: Beaded bag charm by String Ting.
Why We Love It: The vibrant colors and intricate beadwork make this charm a fun and eye-catching accessory, perfect for adding a pop of color to your bag.
Price: £85

8. Tea Rose Mix Bag Charm

Features: Fabric bag charm with tea roses, designed by Coach.
Why We Love It: The soft, romantic aesthetic of the tea roses brings a delicate and feminine touch to any bag.
Price: £66

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9. Magic Daytrip Bag Ting

Features: Beaded bag charm with images, designed by String Ting.
Why We Love It: This charm’s playful design and vibrant imagery make it a standout piece that’s sure to spark conversations.
Price: £70

10. Gold Heart Padlock Charm for Handbag

Features: Heart-shaped padlock charm available from an Etsy seller.
Why We Love It: The classic heart shape combined with the gold-tone finish makes this charm both timeless and trendy.
Price: £8.99

11. Coin Tassel Bag Charm

Features: Coin charm with tassel, designed by Free People.
Why We Love It: The combination of coins and tassels gives this charm a bohemian feel, perfect for adding a bit of wanderlust to your bag.
Price: £18

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12. Louis Vuitton Bag Charm

Features: Monogrammed charm by Louis Vuitton, available at Vestiaire Collective.
Why We Love It: The iconic Louis Vuitton monogram adds an instant touch of luxury to your bag, making it a must-have for brand enthusiasts.
Price: £287.50

13. Bayswater Charm Keyring

Features: Charm keyring featuring Mulberry's Bayswater bag, designed by Mulberry.
Why We Love It: This charm is a miniature version of Mulberry’s classic Bayswater bag, offering a stylish nod to the brand’s heritage.
Price: £225

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How to Style Your Bag Charms

Now that you’ve got your hands on some stylish bag charms, it’s time to think about how to incorporate them into your wardrobe. Here are a few tips to help you style your bag charms like a pro:

Mix and Match: Don’t be afraid to combine different charms for a unique look. Mix metals, colors, and styles to create a bag that truly reflects your personality.
Layering: Layering isn’t just for clothes. Try attaching multiple charms to the same bag for a layered effect that adds depth and interest.
Theme Your Charms: Create a theme for your bag charms, whether it’s based on color, style, or even a specific motif like animals or travel.
Switch It Up: Change your charms with the seasons or your mood. This keeps your bag looking fresh and allows you to experiment with different looks.
Match Your Outfit: Coordinate your bag charms with your outfit for a cohesive look. For example, if you’re wearing gold jewelry, opt for gold-tone charms.

The Future of Bag Charms

As bag charms continue to gain popularity, we can expect to see even more innovative and creative designs hit the market. Brands are likely to experiment with different materials, shapes, and themes, offering something for everyone. Whether you’re a fan of luxury brands or prefer more affordable options, there’s a bag charm out there that will perfectly complement your style.

Final Thoughts

Bag charms are more than just a passing trend; they are a reflection of a broader movement towards personalization and self-expression in fashion. By adding these small, decorative items to your bag, you can create a look that is uniquely yours.

With so many options available, from high-end designer charms to budget-friendly finds, there’s no better time to jump on this trend and start decorating your bags. So go ahead, embrace the maximalist trend, and let your bag tell your story.