In recent years, online shopping has developed quickly and it has become an indispensable part of the global retail framework. Everyone from kids to adults chooses to shop online for goods and services. To understand more about online shopping as well as how many people shop online in 2022, let's take a look at the online shopping statistics 2022 that CouponUpto has compiled below.
Key Online Shopping Statistics 2022
1. There are 2.14 billion online shoppers in 2021, accounting for 27% of the 7.91 billion people in the world.
2. 263 million people shop online in the U.S.
3. It is expected to hit 291.2 million American consumers in 2025.
4. Free shipping, lower prices, and convenience are the 3 main reasons why people shop online.
5. 75% of online buyers shop at least once a month.
6. In 2021, global e-commerce sales reached $4.9 trillion.
7. Worldwide e-commerce sales are expected to reach $5.5 trillion by the end of 2022 and hit about $7.4 trillion by 2025.
8. China has the highest eCommerce revenue worldwide, estimated at $1.5 trillion in 2022.
9. Online shopping clothing statistic: Preliminary revenue from fashion will hit $837,261 million in 2022 and reach $1,002,215 million by 2025.
10. Electronics is the top-selling category in 2022.
11. Men tend to shop online more than women.
12. 71% of women buy fashion, compared to 49% of men.
13. Men (49%) shop for technology products more than women (31%).
14. Amazon is the world's top online marketplace today.
15. Digital wallets will dominate global ecommerce payments by 2025 with 52.5%.
16. There are 6.648 billion smartphone users in the world today.
17. Smartphone users in the U.S. are expected to reach over 301 million in 2022 and hit 311.53 by 2025.
18. 68% of U.S. shoppers use their smartphones to shop online.
19. Mobile e-commerce sales in the U.S hit $359.32 billion in 2021, and are forecasted to reach $728.28 billion by 2025.
20. The shopping cart abandonment rate is 69.99%.
21. 48% of cart abandonment is due to high extra costs.
22. Cyber Monday was the biggest online shopping day of 2021 ($10.90 billion)
How Many People Shop Online in 2022?
According to Statista, there are 2.14 billion online shoppers in 2021. This means over 27% of the 7.91 billion people in the world make purchases online.
We’re expecting to have 2.30 billion online shoppers in 2023.
Nowadays, with the development of the Internet as well as e-commerce stores, online shopping becomes increasingly convenient. We can show that this number will increase as time ones over and online shopping will be the main shopping method for everyone.
How Many People Shop Online in the United States?
The latest statistic shows that more than 263 million people shop online in the U.S. This number is expected to hit 291.2 million American consumers in 2025.
Most American consumers shop online for fashion, and electronics & media.
Online Shopping Statistics: Why Do People Shop Online?
There is no doubt that the number of online shoppers is constantly increasing every day. So, why do people shop online?
According to the latest survey, the top 3 reasons why they choose to shop online are:
1. Free Shipping
2. Lower Prices
3. Convenience
Online shopping offers free shipping, coupons, and discounts that make shoppers can save money on each purchase. Besides, shoppers can shop anytime from everywhere with various payment options. This makes shopping easier and saves a lot of time and avoids hassles.
Global Online Shopping Frequency: How Often Do People Shop Online?
A recent survey also presents that 75% of online buyers shop at least once a month with 20% shopping online once a week, 24% shopping online once every 2 weeks, and 31% shopping once a month.
Besides, there are 15% shop 3-4 times per quarter and only 10% shop once every 3 months.
Global Ecommerce Sales: How Big Is Online Shopping?
In 2021, global e-commerce sales reached over $4.9 trillion.
Worldwide e-commerce sales are expected to reach $5.5 trillion by the end of 2022 and hit about $7.4 trillion by 2025.
Global Ecommerce Forecast 2022 also shows that this number will continue growing over the next years and amount to 23.6% in the overall ecommerce share of retail sales.
eCommerce Revenue Statistic
Online shoppers are constantly increasing, so the average eCommerce revenue is also increasing.
Below is the list of revenue of e-commerce worldwide in 2022, by country
eCommerce revenue in China is estimated at $1.5 trillion in 2022, ranks the top in ecommerce revenue worldwide.
The United States ranks second worldwide with $875 billion, followed by Japan with $241, Germany ($148 billion), the United Kingdom ($143 billion), South Korea ($118 billion), India ($97 billion), France ($96 billion), Indonesia ($59 billion), Canada ($59 billion).
Worldwide ecommerce revenue from 2017 to 2025 by segment
Preliminary revenue from fashion will hit $837,261 million in 2022 and reach $1,002,215 million by 2025.
Toy, Hobby, and DIY will hit 651,061 million by the end of 2022 and reach 766,857 million by 2025, followed by electronics hit 575,523 million in 2022 and 633,644 million by 2025.
Also, according to preliminary data from statista.com
The number of e-commerce users is estimated at 284.6 million in 2025.
The average revenue per user is expected to hit US$3.68K.
The annual growth rate (CAGR 2022-2025) will be 14.90%.
User penetration will be 80.1% in 2022 and is expected to reach 83.6% by 2025.
Top Online Shopping Categories Worldwide 2022
So what customers are buying online in 2022?
Recent statistics show that people are buying everything online, yet the top-selling items of 2022 are expected to be electronics, fashion, furniture, food, toy, hobby & DIY.
Top ecommerce categories ranked by total sales:
Electronics: $1,043 billion
Fashion: $1,001 billion
Furniture: $492.6 billion
Food: $432.1 billion
Toy, Hobby & DIY: $431.9 billion
Based on this statistic, it can be shown that electronics is the top-selling category in 2022 in the e-commerce market. It is also expected to amount to 21.5% of overall retail ecommerce sales. That means everyone spends more than one in five budgets on shopping for electronics such as TVs, smartphones, headphones, home and office equipment, and more.
That’s not all. Apparel, shoes, and accessories are the second-largest ecommerce category in terms of retail sales.
Fashion & apparel is expected to constitute 20% of total retail ecommerce sales and hit about $2.25 trillion by 2025. Compared with 2021, furniture now comes in the third-best-selling online shopping category in 2022. Followed are Food, Toy, Hobby & DIY products.
Male vs Female Online Shopping Statistics
So, who shops more? Male or female?
Men (aged between 25 and 49 years) tend to shop online more than women, with 84.3 % of men shopping online, compared with 77 % of women. (Adglow.com)
Men spent an average of $35,018 a year while women spent $33,786. (Renolon.com).
In general, women tend to buy more items, but they spent less than men. Men often shop online when they need and they research each product carefully before making a purchase. Women make purchase decisions 7% faster than men, so they tend to make impulse purchases. (Tidio.com)
Male vs Female Online Shopping Behaviors
There are also some differences between men's and women's shopping behaviors.
A survey from Statista.com found:
71% of women buy fashion, clothing, and accessories online, compared to 49% of men.
54% of women spend on health & beauty products, whereas men hit 33%.
46% of women shop for toys and baby equipment, it is only 31% in men.
In contrast, men (49%) shop for technology products more than women (31%).
For categories including groceries, food, drinks, home and furniture, books, and gifts, the rate of female and male consumers is the same.
In other research on SmartAsset, men spend almost twice as much as women on vehicle purchases ($1,670 per year compared to $2,900 per year, on average).
Most Popular Online Marketplace Statistic
Amazon is the world's top online marketplace today.
Amazon reach 4.81 billion visits/month in 2022.
eBay follows Amazon with 1.18 billion visitors worldwide, Rakuten with 542.7M visits/month, Marcado Libre with 511.8M visits/month, and Zalando with 420.0M visits/month. These are the top 5 biggest online marketplaces globally.
Besides, Shopee, AliExpress, Walmart, Etsy, and Taobao are expected to increase monthly traffic much more in the next years, reaching over 450 million visits/month. (The World’s Top Online Marketplaces 2022, from Besedo.com).
It is not surprising this figure is because more and more people choose to shop online and so, brands tend to add more products in online stores as well as improve online shopping experiences that make customers satisfied and shop more times.
Global Ecommerce Payment Method Statistics
According to the FIS Global Payments Report, digital and mobile wallets ( also called eWallets) are the most popular online payment method today.
Digital wallets will dominate global ecommerce payments by 2025 with 52.5%, versus 47% in 2022.
Followed are Credit Cards with 17%, Debit Cards and Bank Transfer (11%), Charge & Deferred Debit Card (6%), and other global payment trends.
Especially, the report shows that eWallets will continue to grow quickly and dominate in many countries. Notably, in the Asia-Pacific region, eWallet use amounts to 66% of the total Asia Pacific eCom payment trend.
In Europe, Middle East, and Africa, eWallets have become the leading online payment option, representing about 24% of transaction value in 2022.
In North America, digital wallets amount to about 33% of North American eCom payment trends. PayPal, Google Pay, Samsung Pay, and Apple Pay, are some common eWallets.
Mobile Shopping Statistics
It is no doubt that mobile shopping is on the rise. With a mobile device, shoppers can shop anytime from anywhere. Now, let's take a look at some key mobile shopping statistics in 2022:
There are 6.648 billion smartphone users in the world today, amount 83.37% of the world’s population, according to Bankmycell statistics. This figure increases considerably from 2016 (3.668 billion users) and is expected to hit 7.7 billion of the world’s population owning a smartphone by 2027.
The number of smartphone users in the U.S. is expected to reach over 301 million in 2022 and hit 311.53 by 2025.
68% of U.S. shoppers use their smartphones to make purchases online. 85% make research before shopping online for electronics, 79% for entertainment, and 78% for clothing and shoes. An additional report also finds that 94% of U.S. consumers have installed shopping apps on their phones. (Retailcustomerexperience.com)
46% of U.S. shoppers prefer shopping on mobile phones, 41% via desktop computers.
How Many Sales Are Made on Smartphones?
Mobile e-commerce sales in the U.S hit $359.32 billion in 2021 and are forecasted to reach $728.28 billion by 2025. And it will amount to 44.2% of US retail ecommerce sales, Insider Intelligence predicted.
With the latest mobile ecommerce shopping statistics, we can say that mobile will dominate online sales in the next years.
Shopping Cart Abandonment Statistics
According to the latest statistic from Baymard Institute, the shopping cart abandonment rate is 69.99%.
There are many reasons why online shopping carts are abandoned.
Cart abandonments are due to high extra costs (48%), an account is required (24%), delivery is too slow (22%), don't trust the site (18%), a long and complicated checkout process (17%), can't calculate total order cost up-front (16%), error website (13%), and the rest for other reasons.
(Image source: Baymard.com)
Another report states that cart abandonment can take up to $18 billion in sales every year. (Small Business Trends)
However, there are always some ways to reduce shopping cart abandonment.
Firstly, online stores should offer more discounts and free shipping delivery. As we mentioned above, the top reason for abandoning carts is extra cost. So, offering free shipping can help reduce shopping cart abandonment.
Secondly, to reduce cart abandonment, stores should accept various payment options, including eWallets, Credit Card, Shopping Apps, Buy now, pay later, and much more. This makes the checkout process easier and reduces the hassle of having to create an account. Besides, an online store owner should build a trustworthy ecommerce platform and offer a reliable return policy.
Another successful strategy is to optimize abandoned cart emails. 45% of cart abandonment emails are opened and 21% of all received click-throughs.
Global Online Shopping Statistics During the Holiday Season
Black Friday and Cyber Monday are always the biggest holiday sales of the year. People tend to shop more during the holiday season to get their favorite products at the cheapest price.
US Holiday 2021 Review and Holiday 2022 Preview from Insider Intelligence shows:
- Cyber Monday was the biggest online shopping day of 2021 ($10.90 billion), followed by Black Friday deals ($9.03 billion), and Thanksgiving sales ( $5.17 billion).
- Amazon, Walmart, and eBay are the retail winners of the 2021 holiday season.
- US holiday retail sales are expected to get $1.3 trillion in 2022, an increase of 3.3% from 2021.
- Holiday retail sales will climb 15.5% to $235.86 billion.
There is no surprise with this figure because, during the holiday season, online stores offer a wide range of coupons, discounts, free shipping as well as cheap prices on various products.
Couponupto.com is one of the leading coupon sites in updating discounts from online stores in the world. Our coupon statistics show that discounts are offered a week before the official event and the number of coupons is always boomed.
Our traffic increases up to 180% on Black Friday and 205% on Cyber Monday. Most visits are for searching for coupons on electronics, appliances, computers, phones, and clothing.
CouponUpto is also forecast that 55% of consumers will be shopping online earlier for the holiday season in 2022 to get the best offers as well as avoid out-of-stock products.
If you’d like to get to know more about the holiday shopping guide, check out the guide here.
Online Shopping Statistics: Final Thought
All the above online shopping statistics are aggregated from the latest data on many trusted sources in 2022. According to these statistics, there is no doubt that online shopping is quickly developing and is expected to reach more shoppers in the next years.
We are living in the 4-0 era with the development of technology, so retail businesses should make innovations and keep up with the online shopping trends to plan for successful business strategies. Understanding your customers, and bringing them the best value is always the key to success in business.
