Explore the Most Popular Halloween Candy in Each State!

Jenny in Food & Drink Sep 11 • 24 min read

Halloween is one of the biggest candy-spending holidays in the United States, and this year, it's projected to be even more extravagant.

According to data from CandyStore.com and the National Retail Federation, Americans will spend $3.6 billion on Halloween candy, a 16% increase from last year. With 96% of people who celebrate Halloween planning to buy candy and an average spend of $31.93 per person, Halloween candy is a serious business.

National Candy Favorites: Top 10 Halloween Candies

CandyStore.com analyzed 15 years of data to determine the most popular Halloween candies across the U.S. Let's explore each of the top 10 candies that are sure to fill trick-or-treat bags this Halloween.

1. Reese's Peanut Butter Cups

Features: A perfect blend of creamy peanut butter and smooth milk chocolate.
Why We Love It: This iconic candy is a staple for many households, combining two favorite flavors in one convenient cup. It's also easy to share or stash for a personal treat.
Price: Now 52% off at $11 on Amazon and Target.

2. M&M's

Features: Colorful, candy-coated chocolates available in various flavors like peanut, almond, and caramel.
Why We Love It: M&M's are versatile—perfect for snacking, baking, or using as a decorative topping. Their mini size makes them great for small trick-or-treat bags.
Price: $14 at Walmart.

3. Hot Tamales

Features: Cinnamon-flavored chewy candy with a spicy kick.
Why We Love It: Hot Tamales offers a burst of bold flavor that stands out from typical sweet options, making them a favorite for those who enjoy spicy treats.
Price: $24 at Amazon.

4. Skittles

Features: Fruit-flavored, chewy candy with a crispy sugar shell.
Why We Love It: Skittles allow candy lovers to "taste the rainbow" with an array of flavors in every pack. The vibrant colors and fruity tastes make them perfect for Halloween.
Price: $13 at Amazon.

5. Sour Patch Kids

Features: Sour-then-sweet chewy gummies shaped like little kids.
Why We Love It: Sour Patch Kids offer a fun twist with their unique blend of sourness followed by a sweet finish, making them highly addictive for those who love a tangy treat.
Price: $10 at Walmart.

6. Starburst

Features: Individually wrapped, chewy fruit-flavored squares.
Why We Love It: With bold flavors like strawberry, cherry, and lemon, Starbursts are perfect for sharing and easily portioned into smaller treats for trick-or-treaters.
Price: $11 at Walmart, now 41% off.

7. Hershey's Kisses

Features: Bite-sized chocolate drops wrapped in foil.
Why We Love It: These timeless treats are perfect for any occasion, and their individually wrapped portions make them ideal for Halloween candy bowls.
Price: $16 at Walmart.

8. Candy Corn

Features: Tri-colored, sweet candy made from sugar and corn syrup.
Why We Love It: Despite being polarizing, Candy Corn is a nostalgic Halloween candy that screams "fall." Its unique texture and appearance make it a classic seasonal favorite.
Price: $14 at Amazon.

9. Hershey's Mini Bars

Features: Miniature versions of Hershey's chocolate bars, including milk chocolate, dark chocolate, and special dark with almonds.
Why We Love It: These bite-sized bars give variety without the commitment of a full-sized bar, perfect for sharing or enjoying different flavors.
Price: $16 at Walmart.

10. Snickers

Features: A rich combination of nougat, caramel, peanuts, and milk chocolate.
Why We Love It: Snickers delivers a satisfying mix of textures and flavors. It's filling and offers a more substantial treat compared to other candy options.
Price: $30 at Amazon.

State-by-State Halloween Candy Trends

Beyond the national favorites, every state has its unique candy preferences, with some surprising choices across the board. Here's a breakdown of some of the most popular Halloween candies by state.

Alabama & Oklahoma: Skittles

Skittles top the list in both Alabama and Oklahoma. The fruity, colorful appeal of Skittles makes them a perfect fit for trick-or-treaters looking for a bright and flavorful candy.

Why We Love It: Skittles provide a rainbow of flavors that appeal to candy lovers of all ages.
Price: $13 at Amazon.

North Dakota & Minnesota: Hot Tamales

In North Dakota and Minnesota, Hot Tamales reign supreme. The spicy-sweet cinnamon flavor is a hit in these northern states.

Why We Love It: Hot Tamales deliver a unique cinnamon punch that's perfect for anyone looking for a candy with some heat.
Price: $24 at Amazon.

Utah: Candy Corn

Utah's most popular Halloween candy is Candy Corn, one of the most divisive candies in the U.S. Despite its mixed reputation, it remains a Halloween staple in this state.

Why We Love It: Candy Corn is a classic seasonal candy that brings nostalgia with every bite.
Price: $14 at Amazon.

Oregon: Full-Size Candy Bars

Oregon residents go all out, with full-size candy bars being the most popular option. This generous choice means trick-or-treaters get more bang for their buck when they visit homes in this state.

Why We Love It: Full-size candy bars are the ultimate treat for Halloween, offering a premium experience for lucky trick-or-treaters.
Price: Varies by brand, starting at $1 per bar.

Unique State Candy Trends

While some states align with the national favorites, others have quirky candy preferences that stand out. For instance, Salt Water Taffy, traditionally associated with coastal regions, is surprisingly a runner-up in four states that aren't near the ocean.

Wyoming: Salt Water Taffy

Features: Chewy, flavored taffy candy available in a variety of flavors.
Why We Love It: Salt Water Taffy is soft, chewy, and comes in countless flavors, making it a versatile candy option that’s loved by many.
Price: $18 at Walmart.

Candy Spending Trends: 2024 Outlook

Halloween candy sales are expected to hit $3.6 billion this year, reflecting a 16% increase from last year. With more people indulging in Halloween festivities, retailers are gearing up for an increase in demand for iconic Halloween treats. On average, shoppers plan to spend $31.93 on candy alone.

Why We Love These Trends:

The data showcases a diverse array of candy preferences across the country, reflecting regional tastes and trends.

The spending surge highlights just how important Halloween is for families, neighborhoods, and communities looking to celebrate together.

Reese's Cups: The Overall Top Favorite

When it comes to Halloween candy, Reese's Peanut Butter Cups are the undisputed champion. This iconic candy is beloved nationwide, and it's no wonder—people often keep a stash of Reese's Cups year-round, ready for any sweet-tooth emergency.

Features: A smooth combination of peanut butter and chocolate.
Why We Love It: Reese's Cups deliver a perfect balance of flavors in every bite, and they're consistently rated as the top candy for Halloween and beyond.
Price: Now 52% off at $11 on Amazon and Target.

The Takes Away

From coast to coast, candy preferences vary, but some iconic treats like Reese's Cups, M&M's, and Skittles have cemented their place in American candy culture. As spending on Halloween candy continues to rise, it's clear that this sweet holiday holds a special place in people's hearts (and taste buds). Whether you're trick-or-treating in Alabama, Utah, or Oregon, one thing is certain—Halloween candy is a tradition that brings people together in the sweetest way possible.

Make sure to check out deals on your favorite Halloween candies to stock up for the big night!