Halloween is fast approaching, and for many, the season wouldn’t be complete without decking out their homes in spooky yet fun decorations.
One figure that has captivated the hearts of many during Halloween is Lewis the Halloween Ghoul, a popular character from Hyde & EEK! Boutique, a Target-owned brand. Lewis took the internet by storm after going viral on TikTok last year, becoming an instant Halloween sensation, and continues to be a beloved figure for decorating enthusiasts and families alike.
In this guide, we’ll take you through all the things you need to know about Lewis, his fascinating backstory, and some of his best friends—fellow Halloween characters from Hyde & EEK! We’ll also explore why these products are a must-have this Halloween, ensuring your home stands out during the spookiest time of the year.
The Story Behind Lewis the Halloween Ghoul
Lewis wasn’t just any Halloween decoration; he was a creation born out of whimsy, fun, and Target's exceptional ability to engage its customers. Lewis the Halloween Ghoul came to life when Target’s design team pieced together different creative elements, resulting in a figure that resonated deeply with Halloween lovers. His catchy sayings, quirky looks, and viral fame on TikTok turned him into the face of Target's Halloween decor lineup.
Fans quickly took to social media, sharing their experiences with Lewis, and posting photos and videos using the hashtag #MyNameIsLewis. Although Lewis is currently sold out at many locations, his character continues to captivate, and fans are still hoping he becomes a permanent part of Target's Halloween team. Some Target stores even featured Lewis with an employee name tag, further fueling the excitement around this Halloween ghoul.
Let’s now dive into some of the top Halloween decorations from Hyde & EEK! Boutique collection, starting with Lewis’ friends and other popular Halloween characters.
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Pumpkin Rocker Billy: A Spooky Rock Star
Price: $150
Height: 70 inches tall
Key Features: Plays an electric green guitar, sings, and detects motion or sound.
Pumpkin Rocker Billy is the epitome of rock 'n' roll Halloween fun! Standing at an impressive 70 inches tall, this animatronic figure is sure to catch everyone’s attention with his electrifying presence. Billy isn’t just any decoration; he plays an electric green guitar, which lights up in neon colors. His signature look includes a flame-orange pumpkin head, complete with a wicked grin that’s ready to greet all the trick-or-treaters with style.
Billy’s motion and sound sensors ensure he springs to life when people approach, entertaining them with spooky rock ballads. It’s impossible not to smile when you hear Billy’s creepy tunes filling the air. Plus, his outfit—a punk rocker ensemble—just adds to his appeal, making him a fan favorite for any rock-themed Halloween party.
Why We Love It:
Pumpkin Rocker Billy is not just a Halloween decoration; he’s a performer! His interactive nature makes him an ideal addition to any Halloween setup, especially for those who want their decor to entertain guests. The motion and sound detection make him lifelike, keeping the element of surprise alive for unsuspecting visitors.
Bruce the Skeleton Ghoul: A Towering Fright
Price: $180
Height: 8 feet tall
Key Features: Eerie green light-up face, creepy sayings like “Why does everyone think I’m grim? I’m living my best afterlife, baby! Wuohahahaaaa!”
Bruce the Skeleton Ghoul is an absolute showstopper. At 8 feet tall, he towers over most Halloween decorations, bringing a truly bone-chilling aura to any haunted house or yard. His glowing green face adds an eerie touch, lighting up in the dark to spook passersby. But that’s not all—Bruce talks! With sayings like, “Why does everyone think I’m grim? I’m living my best afterlife, baby!” Bruce offers a quirky, comical twist to traditional Halloween scares.
This giant skeleton ghoul is perfect for large spaces, and with his animated movements and light-up effects, he’s sure to become the centerpiece of your Halloween display.
Why We Love It:
Bruce offers a perfect mix of spooky and fun. His humorous sayings lighten the mood, making him less terrifying for younger kids while still being the focal point of any Halloween display. His massive size and light-up features make him impossible to ignore, ensuring your house will be the talk of the neighborhood.
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Little Lewis: A Miniature Version of the Original Ghoul
Price: $30
Height: 65 inches tall
Key Features: Smaller version of the original Lewis ghoul, can be hung on trees or fences.
If you’re a fan of the original Lewis the Halloween Ghoul but don’t have the space for a full-sized version, Little Lewis is the perfect alternative! Standing at 65 inches tall, Little Lewis is a scaled-down version of his viral counterpart, making him ideal for those looking to keep the Lewis spirit alive in a more compact space.
Little Lewis has the same endearing charm and spooky appeal as the original but is far more versatile. You can hang him on trees, fences, or even inside your house for a delightful yet eerie effect. His ghoulish appearance will be enough to captivate any guests, and while he may be smaller, he’s no less impactful!
Why We Love It:
Little Lewis brings the nostalgia of the original viral sensation but in a more manageable size. He’s ideal for those who want to embrace the Halloween spirit without going overboard. Plus, the ability to hang him in various locations makes him incredibly versatile for both indoor and outdoor decorating.
Pumpkin Iron Lewcy: 80s Fitness Meets Halloween
Price: $20
Height: 40 inches tall
Key Features: 80’s exercise ghoul character, features dumbbells and an exercise headband.
Meet Pumpkin Iron Lewcy, the Halloween decoration that combines fitness and fright in the quirkiest way possible. Standing at 40 inches tall, Lewcy channels the essence of an 80s fitness instructor, complete with a headband, wristbands, and dumbbells to match! His pumpkin head and cheerful, energetic vibe offer a funny contrast to the typical spooky Halloween characters.
Pumpkin Iron Lewcy is perfect for those who love Halloween but also appreciate a touch of humor. His lightweight design means you can place him anywhere, whether it’s by your front door, in the yard, or even as a fun addition to your indoor Halloween decor.
Why We Love It:
Lewcy brings a lighthearted and humorous touch to Halloween decorating. His 80s workout vibe and pumpkin head are a delightful combination, making him a standout for any fitness enthusiast looking to decorate for the season. At $20, he’s an affordable way to add some personality to your Halloween setup.
Why Lewis and His Friends Are Essential for Your Halloween Decor
Lewis the Halloween Ghoul and his quirky friends like Pumpkin Rocker Billy, Bruce the Skeleton Ghoul, Little Lewis, and Pumpkin Iron Lewcy have quickly become favorites for Target shoppers. Here’s why you need them in your Halloween lineup:
- Unique Personalities: Each of these characters, from Lewis to Lewcy, has its own personality and charm, making them more than just decorations—they become part of your Halloween experience.
- Interactive Features: With motion sensors, sound detectors, light-up faces, and humorous sayings, these decorations do more than just sit still. They interact with guests, adding an extra layer of fun and surprise.
- Versatility: Whether you have a large outdoor space or a cozy indoor setting, these decorations come in different sizes and styles to suit any environment. Hang Little Lewis from a tree or let Bruce stand tall in your yard—the possibilities are endless.
- Affordability: With prices ranging from $20 for Pumpkin Iron Lewcy to $180 for Bruce, there’s a spooky character for every budget.
- Social Media Buzz: Being part of a viral trend is always fun, and with Lewis already having made waves on TikTok, bringing him into your home connects you to that ongoing excitement. Don’t forget to use the hashtag #MyNameIsLewis to join the community of fans who are sharing their Lewis sightings and setups!
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How to Use Lewis and His Friends to Maximize Your Halloween Display
The key to a standout Halloween setup is creativity and placement. Here are a few ideas to help you make the most out of Lewis and his fellow ghouls:
- Create a Focal Point: Use Bruce the Skeleton Ghoul as the centerpiece of your display. His height and light-up face will immediately draw attention, making him the focal point of your haunted yard.
- Incorporate Movement and Sound: Add Pumpkin Rocker Billy near your front door or entryway to surprise guests with his rocking tunes and guitar-playing skills. His motion detection ensures he’ll start playing whenever someone approaches.
- Layer Smaller Decorations: Place Little Lewis in higher areas, like hanging from trees or fences, to create a layered effect. His smaller size makes him perfect for filling in those hard-to-decorate spots.
- Humor in Unexpected Places: Add Pumpkin Iron Lewcy to a less obvious location, like a home gym, for an unexpected twist. His humorous design will delight guests and add a playful touch to your Halloween setup.
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Embrace the Spirit of Halloween with Lewis and Friends
Halloween is all about embracing creativity, fun, and a little bit of fright, and there’s no better way to do this than by introducing Lewis the Halloween Ghoul and his friends into your decor. Each of these characters offers something special, from interactive features to unique designs, ensuring your home becomes the go-to spot for trick-or-treaters and Halloween fans alike. Whether you're looking to go all out or keep it simple, there’s a ghoul for every Halloween enthusiast.
