Marketing campaigns are not created equal. Campaigns differ within companies and product categories, and the metrics used to measure the success of individual campaigns differ as well.
Which Metrics Should Be Used?
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Moving on, these are metrics that can be used to evaluate the campaign:
- How Can We Measure ROI?
In this example, the discount campaign generated a 37.5% increase in sales, from 2,500 to 4,000. The campaign cost us 1,000, giving a net increase of 500, or 20%. One thing to keep in mind is that the 20% increase can be immediately quantified. Ideally, new customers who helped generate the 20% increase will continue to visit and purchase items on the site.
Determining the Effectiveness of the Discount Marketing Campaign
It is important to understand where customers obtain those coupons. For example, ask your business has seen a 20% increase in sales with the campaign. However, could you answer exactly how that goal was reached?
A coupon code generator can individualize each coupon. This coding allows us to limit the number of redemptions and to create a sense of urgency, set expiration dates, or make coupons active on certain days of the week.
Working With Affiliates on Digital Coupon Marketing Campaigns
A lot of time and money goes into online marketing. Engaging in affiliate marketing allows you to pay for your digital and online marketing after the sale is made. Yes, after the sale.
Affiliate marketing is an agreement with another website to promote your products. You track links from their site to yours and pay the affiliate a commission after a buyer purchases one of your products using their link.
projected to reach $7 billion in 2020 with 16% of all online orders coming initiated in this manner.
There are several benefits to using affiliate marketing:
- Reach increases faster. Rather than spending marketing dollars to reach new customers, you can take advantage of the proven numbers of an affiliate site.
- SEO benefits are huge. Affiliates can exchange guest posts and blogs, opening the door to higher organic rankings.
- link is clicked, a visitor arrives on your site or a sale is made. This allows you to know exactly how well each affiliate marketing program is working.
- Affiliate marketing helps build credibility, putting you in front of customers you might not have reached through traditional marketing.
Conclusion
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