Patron Saint
St. Patrick's Day is celebrated on March 17th. Most importantly, it is a day to cherish St. Patrick's, the patron saint of Ireland. Above all, the day is dedicated to a large extent in the USA. Several traditions mark the St. Patrick's Day festivities. The most outstanding among them is the importance of the green colour. People manage to shop at online stores such as Claire's throughout St. Patrick's Day as they get about 50% off on accessories.
Patrick's Day in the USA
First, the Irish soldiers have brought St. Patrick's Day to the USA during the 18th century. Second, the Irish emigrants who came in waves to the USA through the 19th century also began celebrating St. Patrick's Day. While the day is not a federal holiday, ceremonies are held in several USA cities. Festivities focus on Irish themed parties, and even more impressive is the dying of the water bodies in green colour. Of late, buying at stores such as Gourmet Gift Baskets for gift baskets has also grown in the culture.
To assist you in getting the most out of St. Patrick's Day, here are marketing and advertising ideas to try in your retail store.
Show your St. Patrick's Day spirit into your window and in-store performances:
The best way to reveal to people your St. Patrick's Day spirit is to show them well. Furnish your store for the season.
See that passers-by know that you are celebrating the Irish holiday by adorning your window shows with the right props and merchandise. If you are selling green or themed products, make sure they are front and centre. Check out what these retailers are doing:
In Manhattan, a souvenir store filled its window display with tons of St. Patrick's Day apparel and accessories to showcase their themed record.
Come up with St. Patrick's Day collections:
Another way to create buzz is to develop designs or groups, especially for St. Patrick's Day. Limited edition designs or products work great because not only are they relevant to the season, but they are not generally available all year, which means you can develop a sense of exclusivity or importance when selling them.
Check out ShanOre®, a store that sells Irish handcrafted jewellery. While Irish themes are typical for the brand all year round, for St. Patrick's Day, ShanOre is increasing their Shamrock Collection, which consists of beautiful jewellery featuring (you guessed) shamrocks.
Run a St. Patrick's Day promotion:
If it performs sense for your business, think of running a deal or advertising for St. Patrick's Day. Look at what you have in stock and know the products that you need to move. Then, come up with a St. Patrick's Day themed promotion.
You can, for example.
- Tack a 17% discount on select products. St. Patrick's is celebrated on or around March 17th, so this is an excellent way to stay relevant.
- Connect a shamrock to the products you want to move, and introduce a discount.
- Give a promotion to people who come into the store dressing something green.
- Put your green merchandise on sale. This is bound to be a successful one. According to NRF's St. Patrick's Day survey, 79% of respondents plan to pass by dressing green.
Set up a dedicated section in your store:
Make it easy for people to find your collections or increases by having them all in an honourable place in your store. If you have an ecommerce site, this indicates you should set up a "St. Patrick's" section or page and then place it on your homepage with a specific banner.
Get your employees in on the fun:
You could enhance your whole store with green props and stock, but if your employees are not in on the St. Patrick's Day fun, then your efforts will fall small. So, let your employees bestow their St. Paddy's day spirit on and complete the day itself. Get them to wear green; use props like pins or hats to spice up their attire. You can also assist them in communicating with shoppers celebrating the Irish holiday. Possibly they can use it to start a communication with clients. Get creative. Meet with your staff and together cook up ways to connect with customers on St. Patrick's Day.
Talk to the party people:
Parties and events are always popular on St. Patrick's Day. That is why if you are trading merchandise that would operate well for celebratory events — e.g., party outfits, dinnerware, food and beverages — make assured that these products are front and centre.
You could even run a promotion around them. The ecommerce site RedBubble, for example, sold T-shirts that people would want to dress at a St. Patrick's Day event.
Using the above tips, you can give the best Accessory Deals for Online Shoppers on Saint Patrick's Day.
