Halloween is more than just spooky costumes and haunted houses – it’s one of the biggest events for candy makers. Each year, candy companies take advantage of the holiday to debut exciting new products and flavors designed to capture attention, generate buzz, and of course, boost sales.
In 2023 alone, Halloween candy spending in the U.S. reached a staggering $3.6 billion, exceeding pre-pandemic levels. This trend is expected to continue, with candy giants introducing innovative and fun treats for 2024.
If you’re looking to make a big impression on trick-or-treaters this year, we've got you covered. Here are eight new Halloween candy offerings for 2024 that are sure to make your house a favorite stop on Halloween night. These treats feature festive flavors, eye-catching designs, and spooky themes that scream Halloween. Read on to find out what makes these candies so special, why we love them, and how much they’ll set you back.
1. Hershey’s Bars with Marshmallow Fluff Center
Features:
Hershey’s has taken their classic milk chocolate bar to the next level this Halloween by adding a delightful marshmallow fluff center. This new offering combines the smooth and creamy texture of marshmallows with Hershey's rich, signature chocolate. Each bar is individually wrapped in festive Halloween-themed packaging, featuring iconic symbols like pumpkins and ghosts.
Why We Love It:
The blend of chocolate and marshmallow creates a nostalgic flavor that reminds us of making s'mores by the campfire, but with a Halloween twist. It's an indulgent and familiar treat, but the gooey marshmallow surprise makes it extra special for the spooky season. This will surely be a hit among chocolate lovers, both young and old.
Price:
Expect to find a pack of Hershey’s Bars with Marshmallow Fluff Center for around $3.99 for a bag of six minibars.
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2. Reese’s Pieces Ghosts
Features:
This year, Reese’s Pieces gets a ghostly makeover. These peanut butter candies, typically known for their spherical shape, are now molded into cute little ghosts. They come in Halloween-themed colors – orange and white – making them the perfect addition to any candy bowl. The packaging features playful ghost designs and ensures that these treats are as eye-catching as they are tasty.
Why We Love It:
Reese’s Pieces are already a favorite for their creamy peanut butter flavor, but the new ghost shape adds an extra layer of fun. They’re great for setting the Halloween mood and perfect for parties or handing out to trick-or-treaters. Plus, the ghostly shapes add a touch of whimsy that’s sure to delight kids.
Price:
A bag of Reese’s Pieces Ghosts will cost around $4.29 for a 10-ounce bag.
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3. Snickers Zombie Bites
Features:
Snickers has created a spooky twist on their beloved candy bar with Snickers Zombie Bites. These bite-sized pieces still contain the creamy nougat, caramel, and peanuts you know and love but come in eerie, zombie-themed packaging. The bags are designed to look like bloody body bags, making them a ghoulish addition to your Halloween spread.
Why We Love It:
Snickers fans will appreciate that the flavor stays true to the original, but the bite-sized portions make them perfect for sharing or for trick-or-treaters. The zombie-themed packaging adds a fun, spooky vibe that feels perfectly in sync with Halloween. If you’re going for a frightful theme, these Zombie Bites are a must-have.
Price:
A bag of Snickers Zombie Bites is priced at around $5.49 for a 9.7-ounce pack.
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4. Boo! M&M’s
Features:
M&M’s is rolling out their Halloween special with the Boo! M&M’s. These classic chocolate candies come dressed in festive Halloween-colored shells, featuring orange, black, and purple hues. Some of the M&M’s also showcase fun ghost and pumpkin designs, adding an extra layer of seasonal charm.
Why We Love It:
M&M’s are a staple in the candy world, and these spooky Halloween designs add a seasonal twist without changing the familiar taste we all love. These are great for candy bowls, as their bright, spooky colors make them visually appealing. Plus, the small size makes them perfect for distributing to trick-or-treaters.
Price:
You can grab a 10.7-ounce bag of Boo! M&M’s for around $4.99.
5. Skittles Scares
Features:
Skittles introduces a creepy update with Skittles Scares. These fruity candies come in five "fear flavors" designed to add a spooky touch to the original candy’s sweet and tangy taste. While the specific flavors haven’t been disclosed yet, each Skittle features a spooky face design, ensuring these treats are as visually fun as they are delicious.
Why We Love It:
Skittles Scares combines the bold, fruity flavors we love with the excitement of discovering what those mysterious "fear flavors" taste like. The scary face designs on each candy make them perfect for Halloween parties or trick-or-treating, while their tangy sweetness will satisfy any candy lover.
Price:
Skittles Scares are expected to retail for about $3.49 for a 7.2-ounce bag.
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6. Starburst Screams
Features:
Starburst has joined the Halloween festivities with their new Starburst Screams. These individually wrapped Starburst bites come in limited-edition Halloween flavors like Cider and Scream. Each bite-sized piece is wrapped in spooky packaging, adding an extra layer of fun to this seasonal treat.
Why We Love It:
Starburst Screams provide the same juicy, chewy goodness we love, but with seasonal flavors that feel perfect for fall. The bite-sized pieces make them easy to hand out to trick-or-treaters, while the fun flavors add something new and exciting to the candy mix.
Price:
A 10-ounce bag of Starburst Screams will cost around $3.99.
7. Hot Tamales Bone Appetit
Features:
Hot Tamales, the cinnamon candy known for its fiery kick, gets a Halloween makeover with Bone Appetit. These cinnamon candies come in a bone-shaped package, perfectly on theme for the spooky season. The packaging mimics a skeleton’s meal, adding to the creepy fun of this offering.
Why We Love It:
For those who prefer something with a bit of spice, Hot Tamales Bone Appetit is the ideal treat. The unique packaging makes it fun to hand out, while the classic cinnamon flavor offers a fiery contrast to the typically sweet Halloween treats.
Price:
You can grab a 5-ounce package of Hot Tamales Bone Appetit for $2.99.
8. Mike and Ike Skeleton Crew
Features:
The classic fruit-flavored candies Mike and Ike are back with a Halloween twist. This time, they’re packaged as Mike and Ike Skeleton Crew, featuring skeleton-shaped packaging. The candy pieces themselves are shaped like bones, making them a perfect fit for Halloween celebrations.
Why We Love It:
Mike and Ike fans will enjoy the fruity flavors they’re accustomed to, but the spooky skeleton packaging and bone-shaped candy pieces make this version feel special for Halloween. It's a fun, creative take on a classic candy that’s sure to be a hit at any Halloween party or while trick-or-treating.
Price:
A pack of Mike and Ike Skeleton Crew will be available for $3.49 for a 6-ounce bag.
Related: Explore the Most Popular Halloween Candy in Each State!
Halloween’s Growing Commercial Appeal
Halloween has become a major commercial event, with candy being a primary driver of the holiday’s success. U.S. Halloween candy spending has steadily increased over the past three years, with 2023 seeing record-breaking sales of $3.6 billion. This upward trend shows no sign of slowing down, as candy manufacturers continue to innovate with new products, flavors, and packaging to capture consumer interest.
In addition to new candy offerings, Halloween itself has evolved dramatically over the last century. What started as a simple, community-based holiday has transformed into a commercial juggernaut driven by consumerism, entertainment, and the desire for unique experiences. From elaborate costumes to themed parties and extravagant decorations, Halloween today is bigger, bolder, and more profitable than ever.
Related: 20 Out-of-This-World Space Gifts for Astronomy Nerds This Halloween
Final Thoughts
As candy spending continues to rise and Halloween becomes even more commercialized, it’s clear that the holiday is all about indulging in fun, spooky, and delicious treats. This year’s new candy offerings from iconic brands like Hershey’s, Reese’s, Snickers, and more showcase how creative and festive candy makers can get.
Whether you’re looking to wow trick-or-treaters, throw a Halloween party, or simply indulge in some spooky sweets yourself, these eight new candies are a must-have for Halloween 2024. Grab them while they’re on shelves, and get ready to make this Halloween the sweetest one yet!
